![]() ![]() Steckler said that free scanners were either "as good as or better than" paid products. The Czech-based security firm does use regional distributors and resellers, especially in its main sales channels such as the US, France and Brazil, but it prefers to stay away from pre-loaded software or retail channels, which are prime distribution channels for the like of Symantec and McAfee. Such deals make sense but only reach break-even after two years. It reckons HP charges $250m to distribute Symantec's Norton security software on new PCs. Avast places great reliance on tech support from its community of users.Īvast execs said that by maintaining a direct relationship with users it can cut out the middlemen – computer equipment manufacturers such as HP, and retailers such as Dixon. Similarly the firm wants to avoid the use of intrusive pop-ups in favour of "low-key" incentives to encourage established users into paying for a paid-for product which bundles extra features such as a sandbox and personal firewall. ![]() "Search toolbars would pump revenue in the short term but lose the community in the longer term," explained Steckler. It wants to make its software speedy by avoiding any temptation to add search toolbars or other performance draggers. ![]() Avast aims to make its technology more attractive to potential users compared to other freebie scanners from AVG, Avira and Microsoft through a variety of tactics.
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